Founder
Most small business websites were built before buyers started asking AI tools for recommendations. Nick saw that shift firsthand building AI workflows for go-to-market teams, after 15 years in enterprise technology at SAP and Workday. He started Site Refine AI so local businesses get the same kind of measured, technical work that large companies pay for.
The way buyers find a business has changed. Your website should keep up.
Buyers still search on Google, and more of them now ask AI tools like ChatGPT, Perplexity, Gemini and Claude. A website that is slow on a phone, hard for search engines to read, or closed to AI tools can miss those buyers without anyone noticing.
We started Site Refine AI to fix that, with both sides of the problem in one team: more than a decade of designing and launching websites and SEO strategies, and 15 years of enterprise technology and AI. We modernize your site, make every page readable by search engines and AI tools, and measure the result before and after, so you can see exactly what changed.
Questions? See the FAQ